Making complex systems useable

About

Product builder and adviser helping growing businesses put technology and AI to work.

I trained in architecture, then spent five formative years in China running an architecture studio and a venture studio. I later became the founding product manager at what3words and co-founded Knowa, where I served as CPTO.

I now work independently through Henderson Advisory, helping businesses with product, technology and AI leadership. My advisory work has included leading AI transformation work for Anderson. Alongside that, I’m developing a personal intelligence layer for board directors and consultants, and Fallback, a personal digital resilience tool.

The work so far

Built in/

Chongqing

Architecture studio + venture studio

Built teams and delivered projects across architecture and venture development in China.

Chongqing was where I learned to build across disciplines. As Creative Director at Priestman Architects, I helped establish and grow the China studio, leading projects for international clients and government bodies.

Formative experience

Architecture · studio leadership · venture building

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Helped build/

what3words

Founding product manager · Employee #4

Shaped the early mobile and web products, public APIs and developer experience.

I led product direction and design across the mobile and web apps, helping make a new global addressing system understandable across languages and cultures.

Company recognition during my tenure

Cannes Lions Innovation Grand Prix · D&AD Black Pencil · One Show Gold Pencil

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Founded/

Knowa

Co-founder & CPTO · 2017–2026

Co-founded and led product and technology at Knowa. During my time there, we built a governance platform used by more than 1,000 boards, organisations and pension schemes.

As co-founder and CPTO, I led product, design and technology. We worked directly with trustees and professional advisers on board papers, knowledge retrieval and governance workflows, shipping AI tools for document analysis, search and workflow automation.

Company recognition

UK Pensions Awards, Technology Innovation · 2020 · 2022 · 2024

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Selected recognition & writing

Currently

Henderson Advisory

Product, technology and AI leadership

Through Henderson Advisory, I work with growing businesses to decide where technology and AI can make a useful difference, design and build products around it, and lead the engineering teams that bring them to life. The work draws on my experience founding companies and taking products from their first version into everyday use.

Explore Henderson Advisory

Personal intelligence · In development

Your context, wherever you work

A personal intelligence layer for board directors and consultants working across multiple organisations. It brings your accumulated knowledge and thinking into the tools you already use, helping you build on your experience across roles while maintaining clear boundaries around each organisation’s information.

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Digital resilience - Beta

Fallback

Fallback helps people understand how their accounts, devices and recovery options depend on one another, whether they’re managing their own digital life or helping a parent with theirs. We make it easier to see what would still be accessible if a phone were lost or a key account became unavailable, and prepare a practical recovery plan before it is needed.

Read the thinking behind Fallback

Thinking

On technology, judgment and building useful things.